Just when I thought I was putting on some boring ass Netflix documentary to help me fall asleep last night. I was quickly treated, to an hour and 24 minutes, of the horrifying reality of mass consumerism and the unmanageable amount of waste it produces. So, once sound sleep was simply out of the question, I was forced to aimlessly binge-shop my troubles away on Amazon till the sun came up. Jk, I slept a full 8 hours like a corpse, however I do stand by my original point.


For your viewing pleasure, here is someone much prettier and more well-spoken than I, with a quick recap of what to expect going into this doc. As for those of you who say “But CEO, I find watching documentaries tedious.” My response is “Character is built through adversity, so sack-up you mashed sofa-spud”. Plus it’s like the TV version of enlightenment and chicks dig insight.
Although Sanchari Ghosh made a captivating top 5 list of the revelations in “Buy Now!….blah, blah, blah”. I must say, the thing I found most astonishing (besides the obvious climate consequences) was the amount of brand-new unused swag corporations are throwing in their dumpsters. Enough to create an entire online industry of dumpster divers. But to avoid people profiting off their trash or the homeless rocking their name-brands. These companies intentionally destroy perfectly unconsumed items, just so they can make shelf space for their latest upgrades. The never-ending corporate greed is nauseating.






Getting people to shop is a science, more specifically, a psychology, and smarter people than you or I have tested and retested every single element involved to make you buy more. The results may be euphoric when you feel fire flames in your latest threads, but the after-effects are costly to us all. Until these corporations are forced to cover their own waste storage costs, the problem will continue to be outsourced to poor countries, who in turn throw it all into the ocean. Just because something says it’s recyclable, don’t believe it, so do yourself and everyone you love a favor and double-check where your trash truly ends up.




